Which Type of Consumer Research Uses Tools Such as In-Depth

question 82

Multiple Choice

Which type of consumer research uses tools such as in-depth interviews and focus groups to improve understanding of inner motives and needs?

• A) reality
• B) hedonic
• C) motivational
• D) trait

---

Definitions:

Social Compact

An implied agreement among the members of a society to cooperate for social benefits, such as sacrificing some individual freedom for state protection.

Forcing Strategy

A negotiation tactic where one party uses aggressive methods to assert their demands and achieve their desired outcome, often at the expense of the relationship with the other party.

Competitive Pressures

The forces that cause companies within the same market or industry to compete against each other for customers, market share, and profitability.

Labor-Management Partnerships

Collaborative agreements between employers and labor unions designed to improve working conditions, productivity, and mutual interests.