Which Perspective on Personality Focuses on Specific Consumer Characteristics as Motivators

question 26

Multiple Choice

Which perspective on personality focuses on specific consumer characteristics as motivators of various consumer behaviours?

• A) trait approach
• B) motivational research
• C) psychoanalytic approach
• D) tendency approach

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Definitions:

Group Think Effect

The group think effect is a psychological phenomenon where the desire for group consensus and harmony overrides individuals' ability to critically evaluate alternative viewpoints.

Illusion Of Disagreement

A perception that a disagreement exists when, in fact, parties involved share more common ground than perceived differences.

Weak Leader

An individual in a leadership position who lacks the assertiveness, confidence, decisiveness, and effectiveness typically associated with strong leadership.

Social Loafing

A phenomenon where individuals exert less effort when working in a group than when working alone.