Some Consumer Researchers Have Focused on One Specific Trait, Such

question 93

Multiple Choice

Some consumer researchers have focused on one specific trait, such as innovativeness, to predict the adoption rate of new products. This one trait has been used to describe how quickly new products will be adopted by consumers. Which approach to studying consumer traits focuses on one trait?

• A) unidimensional perspective
• B) nomothetic perspective
• C) consciousness perspective
• D) primary perspective

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Definitions:

Unamortized Premium

The portion of a bond's premium that has not yet been amortized or reduced over time through periodic charges to income.

Straight-Line Method

A method of calculating depreciation that allocates an equal amount of an asset's cost to each year of its useful life.

Maturity

The date on which a financial obligation or investment becomes due for payment.

Face Value

The nominal value stated on financial instruments, such as bonds or stock certificates, representing the amount to be repaid at maturity.