Which of the Following Is NOT a Criticism of the Trait

question 88

Multiple Choice

Which of the following is NOT a criticism of the trait approach to studying personality?

• A) Personality traits have not traditionally been shown to be strong predictors of consumer behaviour relative to other explanatory variables.
• B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
• C) Consumer traits generally do not predict specific brand selections.
• D) It is impossible to objectively assign a personality trait score to an individual consumer.

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Definitions:

CCA Class

Refers to categories in the Capital Cost Allowance system where assets are grouped according to their nature and function for tax depreciation purposes in Canada.

Annual Depreciation Tax Shield

This represents the tax savings a company achieves due to depreciation expense, calculated as the depreciation times the tax rate.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary based on income level, jurisdiction, and type of tax.

Straight-Line Depreciation

A method for portioning out the cost of a hard asset over its service life in consistent yearly values.