When Honda First Introduced the Odyssey, Its Offering in the Mini-Van

question 111

Multiple Choice

When Honda first introduced the Odyssey, its offering in the mini-van category, it was promoted as "the Honda of mini-vans." Honda was building upon of its reputation for marketing reliable and dependable automobiles. Which brand personality dimension does this illustrate?

• A) excitement
• B) competence
• C) sophistication
• D) sincerity

---

Definitions:

Logrolling

denotes the practice of exchanging favors, especially in politics, by reciprocal voting for each other's proposed legislation or interests.

Groupware

Groupware is software designed to help people work together more effectively, supporting collaborative tasks like communication, document sharing, and project management in a digital environment.

Low Quality Implementation

The inadequate execution of a plan or project, which fails to meet the expected standards or objectives, often resulting in poor outcomes.

Discovery

The act or process of uncovering or finding new information, facts, places, or understanding through exploration or investigation.