Which Technique Combines Data on Consumer Expenditures and Socioeconomic Variables

question 114

Multiple Choice

Which technique combines data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions?

• A) psychographic
• B) multi-trait
• C) VALS
• D) geodemographic

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Definitions:

Corn

A cereal plant that yields large kernels set in rows on a cob, widely grown in the Americas for food, livestock feed, and biofuel production.

Cancer Drug

Medications specifically designed or used to prevent, treat, or slow the progression of cancer by targeting specific cells or pathways.

Model

Simulation of a process that aids conceptual understanding until the process can be studied firsthand; a hypothesis that describes how a particular process could possibly be carried out.

Researchers

Individuals engaged in systematic investigation to establish facts, develop new conclusions, or revise existing theories.