Which Term Refers to the Way the Appeal of a Marketing

question 106

Multiple Choice

Which term refers to the way the appeal of a marketing communication and its construction affect persuasiveness?

• A) message effects
• B) source effects
• C) structural effects
• D) central effects

---

Definitions:

Herbert Blumer

An American sociologist who developed symbolic interactionism, emphasizing the role of symbols and language in social interaction.

Anomic Suicide

A concept by Durkheim referring to suicide resulting from weakened social integration and norms, often occurring during periods of social upheaval or drastic change.

Minority Status

A social position that is conferred upon groups by a societal majority, often leading to marginalization or unequal treatment.

Canadian Sociologist

A Canadian sociologist is a social scientist specializing in the study of society, social relationships, and culture in Canada.