Which Statement Does NOT Accurately Describe Source Credibility

question 67

Multiple Choice

Which statement does NOT accurately describe source credibility?

• A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to hold true only in high-involvement situations.
• B) According to the elaboration likelihood model (ELM), one element of credibility, expertise, represents a peripheral cue in advertising.
• C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
• D) Trustworthy sources can be persuasive even if they're not experts.

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Definitions:

Injunction

A court order requiring an individual or entity to do or cease doing a specific action.

Specific Performance

A legal remedy requiring a party to fulfill their obligations under a contract, as opposed to simply paying damages.

Violin

A stringed musical instrument, typically played with a bow, known for its high pitch and significant role in both classical and contemporary music compositions.

Injunction

An injunction is a legal order issued by a court that compels a party to do or to refrain from doing specific acts.