Which Approach States That a Source Feature Is Most Effective

question 39

Multiple Choice

Which approach states that a source feature is most effective when it is paired with relevant products?

• A) source credibility
• B) matchup hypothesis
• C) congruency theory
• D) consistency theory

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Definitions:

Exemplar

An individual instance or example that is representative of a category or concept, often used in models of categorization in cognitive psychology.

Schema

A cognitive framework or concept that organizes and interprets information in the mind, helping to understand and predict the world.

Concept Formation

The cognitive activity of organizing information into relevant categories or ideas.

Psychological Essentialism

The belief that certain categories, such as biological species or social groups, have an underlying and unobservable essence that defines their identity.