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In the attitude-toward-the-object (ATO) model, the belief ratings (b) do not vary across the brands under consideration.
Preferential Weathering
The process where certain materials in rocks weather at different rates due to variations in properties like composition and hardness.
Sinkholes Form
Natural depressions or holes in the Earth's surface that occur when underlying rock dissolves or collapses.
Methane Gas
A colorless, odorless, highly flammable gas, CH4, which occurs naturally as a byproduct of decomposition and is used as a fuel.
Cave Collapses
The sudden failure or falling in of a cave roof or walls, often resulting in a sinkhole or depression at the surface.
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