Compared to the Attitude-Toward-The-Object Model, the Behavioural Intentions Model Adds

question 126

True/False

Compared to the attitude-toward-the-object model, the behavioural intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.

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Definitions:

Environmental Scanning

The process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment.

European Union

A political and economic union of 27 member states located primarily in Europe, aiming to promote peace, stability, and economic cooperation among its members.

Regulations

Rules or directives made and maintained by an authority to regulate behavior, typically in the context of legal or governmental systems to ensure fair practices, safety, and standards.

Tech-Savvy

Individuals who possess an advanced understanding and proficiency with technology and digital devices.