The Basic Premise of Balance Theory Is That Consumers Are

question 126

True/False

The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

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Definitions:

Internal Mental Events

Psychological phenomena that occur within the mind, including thoughts, feelings, and perceptions, not directly observable by others.

B.F. Skinner

A psychologist from America recognized for his contributions to the field of behaviorism and for creating the operant conditioning theory.

John Watson

A pioneering figure in psychology known for establishing the behaviorist school of thought.

Dog Biscuit

A hard, baked, nutritionally balanced treat made specifically for dogs' consumption.