Which Theory of Persuasion Proposes That Consumers Compare Incoming Information

question 58

Multiple Choice

Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

• A) elaboration likelihood
• B) social judgment
• C) mood-congruence
• D) balance

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Definitions:

Persuasive Tone

A manner of expression designed to influence or convince the audience of a particular viewpoint or action.

Exaggerated Language

The use of overstatement or hyperbolic expressions to convey a point more forcefully, often not meant to be taken literally.

Appreciation Message

Communication that expresses gratitude or recognition of someone's efforts, achievements, or qualities.

Supervisor

An individual who oversees and manages the work and performance of a team to ensure objectives and goals are met efficiently.