According to Social Judgment Theory, Where Does the Attitude Toward

question 112

Multiple Choice

According to social judgment theory, where does the attitude toward the product fall when an advertising message is very different from a consumer's initial attitude toward the product?

• A) latitude of acceptance
• B) central route
• C) latitude of rejection
• D) peripheral range

---

Definitions:

Total Revenue

The overall income generated by a business from the sale of goods or services before any costs or expenses are subtracted.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where each participant has negligible influence on the price, leading to efficient outcomes where price equals marginal cost.

Output

The total amount of goods and services produced by an economic system over a specific period.

Price

The sum of money needed to buy a product, service, or property.