Which Type of Effect Is Said to Occur When Material

question 13

Multiple Choice

Which type of effect is said to occur when material presented later in the message has the most impact?

• A) primacy
• B) central
• C) recency
• D) latter

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Definitions:

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit of an investment by its cost.

Income From Operations

Income from operations refers to the profit realized from a firm's core business activities, excluding deductions for interest and taxes.

Office Salaries Expense

The costs associated with paying salaries to administrative and office employees.

Indirect Expense

Expenses incurred that are not directly linked to a specific product or service, such as utilities or rent for the business premises.