Walmart Scenario Walmart Is the Largest Retailer in the World, with More

question 103

Multiple Choice

Walmart Scenario
Walmart is the largest retailer in the world, with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24 hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions.
-Refer to Walmart Scenario. Imagine you were hired by Walmart and were sent to manage stores in another country. How would you learn the culture of that country?

• A) enculturation
• B) acculturation
• C) immersion
• D) glocalization

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Definitions:

Obligor

A person or entity legally obligated to provide a payment or service to another under the terms of a contract.

Assignment

The transfer of rights, duties, or interests under a contract or agreement from one party to another.

Assignor

An individual or entity that transfers rights or interests in a property, contract, or other asset to another.

Assignee

A person or entity to whom rights or interests have been transferred through a legal agreement or contract.