Which Type of Analysis Develops a Profile of a Consumer

question 118

Multiple Choice

Which type of analysis develops a profile of a consumer group based on tangible social characteristics such as age and income?

• A) demographic
• B) cluster
• C) descriptive
• D) psychographic

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Definitions:

Profitability Index

A capital budgeting tool that calculates the ratio of the present value of future cash flows to the investment’s initial cost.

Investment Projects

Initiatives undertaken by a business or individual involving the allocation of resources with the expectation of generating future returns.

Profitability Index

A financial tool used to evaluate the attractiveness of an investment by calculating the ratio of the present value of future cash flows to the initial investment cost.

Investment Proposals

Formal suggestions for investing in specific projects or assets, typically evaluated for potential returns, risks, and strategic fit with the company.