India's Population Is Over One Billion, but Many Live on Less

question 51

Multiple Choice

India's population is over one billion, but many live on less than $2 per day. That hasn't dissuaded some Western companies, though, because the sheer number of poor consumers can still provide a market opportunity. So some companies have created products to meet the needs of this large group at a very low cost to consumers. For example, Dannon created yogurt treats that are just a mouthful and sells them for pennies. Those pennies have the potential to add up to substantial dollars due to the large number of poor consumers targeted. Which term describes this large number of poor consumers?

• A) underserved market
• B) bottom of the pyramid
• C) secondary market
• D) majority market

Recognize the potential benefits of sustainability on an organization's supply chain.

Understand the definition and purpose of different types of groups within organizations (task, functional, informal, formal).

Recognize the reasons individuals join various types of groups in organizational settings.

Identify characteristics of organic organizations including their hierarchies and employee skills.

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Definitions:

Occupational Information Network

A comprehensive database designed to provide detailed descriptions of the world of work for use by job seekers, workforce development and HR professionals.

Dictionary of Occupational Titles

A publication that defines a wide array of jobs along with their working conditions, requirements, and respective tasks.

Service Learning

An educational approach that combines learning objectives with community service, allowing students to apply academic skills to real-world problems.

Political Organization

Structures and systems that govern the conduct and policies of a particular territory, including the distribution of power and resources within a society.