Which Type of Power Results in Consumers Imitating the Behaviours

question 26

Multiple Choice

Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?

• A) referent
• B) legitimate
• C) coercive
• D) reward

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Definitions:

Glocalization

A strategy that combines global approaches to local markets by adapting products or services to fit local cultures and preferences.

Multi-Cultural

Having, relating to, or representing several different cultures or cultural elements.

Standardized Global

involves applying uniform marketing strategies and product offerings across different countries and cultures, aiming for efficiency and consistency.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, leading to increased interconnectedness and interdependence.