In Utilitarian Influence Consumers Comply with Group Expectations to Receive

question 74

Multiple Choice

In utilitarian influence consumers comply with group expectations to receive a reward or avoid a punishment. What is another term for this type of influence?

• A) normative
• B) informational
• C) rational
• D) sanctioned

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Definitions:

Intuitive Knowledge

Understanding or knowledge gained without conscious reasoning, often based on instinct.

Logical Consistency

The attribute of an argument, theory, or system of thought in which all its components fit together without contradiction.

Observation

The active acquisition of information from a primary source.

Empiricism

A philosophy that states knowledge comes primarily from sensory experience.