Which Type of Word-Of-Mouth Communication Comes Naturally When Consumers Truly

question 31

Multiple Choice

Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?

• A) primary
• B) organic
• C) unscripted
• D) hedonic

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Definitions:

Dividend Yield

A key financial figure that identifies the ratio of a firm's yearly dividends to its stock price.

Closed at Par

A situation where a bond or preferred stock is bought or sold at its face value.

Dividend Yield

The Dividend Yield is a financial ratio that shows how much a company pays out in dividends each year relative to its stock price, providing investors with insight into the income generated from an investment in its shares.

Price Appreciation

An increase in the value of an asset or investment over time.