Which Type of Power Results in Consumers Imitating the Behaviours

question 26

Multiple Choice

Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?

• A) referent
• B) legitimate
• C) coercive
• D) reward

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Definitions:

Interpersonal Styles

The varying approaches or techniques people use to communicate and interact with others.

Tradeoffs

Situations where choosing one option results in the sacrifice of another option, highlighting the necessity of compromise.

Perceptual Distortion

A cognitive bias that affects the way individuals perceive or interpret information, often leading to misjudgment or error.

Interpersonal Communications

The process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication.