Which Term Refers to the Ways in Which Consumers Use

question 39

Multiple Choice

Which term refers to the ways in which consumers use the behaviours and attitudes of reference groups to gain knowledge for their own decisions?

• A) utilitarian influence
• B) informational influence
• C) conformational influence
• D) cognitive influence

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Definitions:

Prolonged Drinking

Refers to the continuous or extended consumption of alcoholic beverages over a long period, which can lead to health issues and addiction.

Stomach Enzyme

Proteins found in the stomach that are crucial for the digestion of food, breaking down complex molecules like proteins into simpler forms.

Morphine Derivatives

Compounds chemically related to morphine, often used for their analgesic (pain-relieving) properties.

Amphetamines

Drugs that stimulate neural activity, causing speeded-up body functions and associated energy and mood changes.