Which Type of Reference Group Influence Occurs When Consumers Conform

question 121

Multiple Choice

Which type of reference group influence occurs when consumers conform to group expectations to receive a reward or avoid punishment?

• A) hedonic
• B) utilitarian
• C) informational
• D) conformational

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Definitions:

Advertise

The act of promoting a product, service, or brand to potential customers through various media channels.

Idea Generation

The process of creating, developing, and communicating new concepts or solutions that have potential value.

Marketing Strategy

A long-term plan designed by a business to achieve specific marketing-related goals and objectives through a thorough understanding of the market and customers.

Product Concepts

Theories and practices concerning how products are conceived, designed, produced, and marketed to meet consumer needs and expectations.