Which of the Following Is a Guerrilla Marketing Tactic in Which

question 144

Multiple Choice

Which of the following is a guerrilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message?

• A) under-the-radar marketing
• B) subliminal marketing
• C) invisible marketing
• D) stealth marketing

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Definitions:

Days' Sales

Often refers to the average number of days it takes for a company to collect revenue after a sale has been made.

Inventory Management

The overseeing and controlling of the ordering, storage, and use of components that a company uses in the production of the items it sells.

Specific Identification

An inventory costing method where each item in inventory is identified and tracked individually.

Ending Inventory

The complete worth of goods on the market at the closure of a bookkeeping period.