Which Term Refers to the Unethical Marketing Practice of Compensating

question 107

Multiple Choice

Which term refers to the unethical marketing practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company?

• A) infiltrating
• B) practising opinion leadership
• C) acting as a surrogate consumer
• D) shilling

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Definitions:

Sales Budget

A financial plan that estimates the expected revenues from sales over a specific period.

Budgeted Accounts Receivable

The forecasted amount of money owed to a business by its customers for goods or services provided on credit.

Credit Sales

Sales for which payment is not received at the time of sale but is expected to be paid at a later date.

Budgeted Accounts Receivable

Forecasted or estimated amounts that a business expects to receive from customers for credit sales.