Which Term Refers to the Unethical Marketing Practice of Compensating

question 107

Multiple Choice

Which term refers to the unethical marketing practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company?

• A) infiltrating
• B) practising opinion leadership
• C) acting as a surrogate consumer
• D) shilling

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Definitions:

ICANN

The Internet Corporation for Assigned Names and Numbers, an organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces and numerical spaces of the internet.

IP Address

An Internet Protocol Address is a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.

Key Pair

A set of two unique keys in cryptography, one public and one private, used together to encrypt and decrypt messages.

Computer Protocol

A set of rules for exchanging electronic information.