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Although Group Influence Plays an Important Role in Influencing Consumer

question 54

Essay

Although group influence plays an important role in influencing consumer behaviour, not all consumers conform to group expectations equally. Describe two individual difference variables that play an important role in the extent to which consumers conform to expectations of others or how one behaves in the presence of others.


Definitions:

Mass

A measure of the amount of matter in an object, usually measured in grams or kilograms.

Density

The mass of a substance per unit volume, a measure of how much mass is contained in a given volume.

Volume

A measure of the capacity of a body or space, expressed in cubic units.

Mass

The quantity of matter that an object contains, measured in kilograms or grams.

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