What Is the Set of Value-Producing Consumer Activities That Directly

question 57

Multiple Choice

What is the set of value-producing consumer activities that directly increase the likelihood something will be purchased?

• A) marketing
• B) shopping
• C) consumer self-regulation
• D) affect transferral

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Definitions:

Inputs

Inputs refer to the resources, materials, labor, and information that are required to produce goods or services in any process or system.

Resources

Resources refer to materials, money, staff, and other assets that can be used by an organization or individual to achieve specific goals or conduct operations.

Sustained Competitive Advantage

The long-term ability of a company to remain more competitive than its rivals by maintaining unique value propositions.

Training And Reward

The process of providing employees with the necessary skills for their roles and incentivizing them with various forms of compensation or recognition.