What Is Demonstrated When a Consumer Goes to the Grocery

question 103

Multiple Choice

What is demonstrated when a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them?

• A) impulsive behaviour
• B) unplanned behaviour
• C) action-oriented behaviour
• D) situational behaviour

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Definitions:

Confidence

The feeling or belief that one can rely on someone or something; self-assurance.

Silent Customer

A term for a customer who experiences dissatisfaction with a service or product but does not voice their complaints to the provider.

Silent Customer

A consumer who does not vocally express dissatisfaction with a service or product, often providing little feedback that businesses can act on.

Attitude

A consistent pattern of thoughts or emotions regarding a person or thing, usually manifested in how one acts.