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What Is Demonstrated When a Consumer Goes to the Grocery

question 103

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What is demonstrated when a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them?


Definitions:

Amnestic Syndrome

A collective condition characterized by memory disturbances, typically due to brain injury, disease, or the effects of drugs or alcohol.

Dissociative Identity Disorder

A psychological disorder characterized by the presence of two or more distinct personality states or identities within a single individual.

Dissociative Amnesia

A disorder characterized by an inability to recall important personal information, usually following a traumatic or stressful event.

DSM-III

The third edition of the Diagnostic and Statistical Manual of Mental Disorders, a publication by the American Psychiatric Association that classifies mental disorders using specific criteria.

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