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Christmas Shopping Scenario Many Consumers Wait Until the Weekend Before Christmas to Do

question 111

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Christmas Shopping Scenario
Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself.
-Refer to Christmas Shopping Scenario. What marketing tactic was the advertisement for the downtown stores that appeared in the newspaper that morning an example of?

Definitions:

Task Times

The amount of time required to complete a specific task or operation, often used in scheduling and workflow planning.

Output Rate

The speed at which products are produced or services are delivered by a company or a production process.

Stations Needed

The number of specific work or service points required to complete a task or process.

Computerized Diagnostic

The use of computer systems and software to identify defects or problems in machinery or electronic devices.