Laurie Has a Honda Accord That She Really Loves

question 27

Multiple Choice

Laurie has a Honda Accord that she really loves. She and her husband have owned several other Honda automobiles over the years. She's even convinced several family members and friends to buy Hondas. Recently, however, she had a bad service experience at the Honda dealership in the city she just moved to. Nevertheless, she will still purchase a Honda Civic this year for her daughter and another Honda Accord when she needs a new car in a few years. Which of the following does this example illustrate?

• A) brand loyalty
• B) brand inertia
• C) brand longevity
• D) brand consistency

---

Definitions:

Needs Reduction

The process of minimizing or eliminating requirements or deficiencies to achieve a state of stability or satisfaction.

Secure Base

A concept in attachment theory referring to the relationship or environment that provides an individual, especially a child, with safety and security, enabling them to explore and learn.

Secondary Emotions

Complex emotions that arise from the synthesis of primary emotions and social learning, such as shame, guilt, and pride, which require a degree of self-awareness and cognitive development to experience.

Physical Changes

Alterations in the body's structure or functioning, often occurring during growth, development, or aging.