Which Statement Does NOT Accurately Describe Brand Loyalty

question 78

Multiple Choice

Which statement does NOT accurately describe brand loyalty?

• A) Brand loyalty directly influences behaviour because it does not include an attitudinal component.
• B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
• C) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
• D) Brand loyalty influences the value of a product to a firm.

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Definitions:

Poison Pill

A defensive strategy used by companies to thwart hostile takeovers by making the company less attractive to the potential acquirer.

Shareholders

Individuals or entities that own shares in a company, making them partial owners with certain rights and responsibilities.

Target Firm

A company that is the potential object of a takeover by another entity.

Conglomerate Acquisition

The purchase of a company by a conglomerate, which is a large corporation that owns a number of smaller companies in different industries.