Barry Bought a Used Car for His Daughter and Wanted

question 45

Multiple Choice

Barry bought a used car for his daughter and wanted to put a satellite radio in it for her. He's purchased three satellite radios for his other cars, so he's had some experience with this purchase decision. He remembers having a good experience at a local car audio shop in his town and thinks about going back there. Which type of search involves Barry's retrieval of his knowledge about this product and his experiences at the local shop?

• A) primary
• B) inward
• C) consideration
• D) internal

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Definitions:

AIDA

An acronym standing for Attention, Interest, Desire, Action; a marketing model that outlines the process for achieving successful advertising or sales.

Unidirectional

Refers to a process or communication that moves in one direction only, without a return path or feedback loop.

Audiences

Groups of individuals who receive and react to messages, such as those in media, communications, or presentations.

Deductive Reasoning

A logical process in which a conclusion is based on the concordance of multiple premises that are generally assumed to be true.