Which Statement Does NOT Accurately Describe Consumer Decision Making

question 8

Multiple Choice

Which statement does NOT accurately describe consumer decision making?

• A) The basic consumer behaviour consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs.
• B) Consumers always proceed through five steps in the decision-making process.
• C) Choice does not necessarily mean identifying what brand of product to buy.
• D) Both utilitarian value and hedonic value are associated with consumer decision making.

---

Definitions:

Infant Development

The physical, cognitive, emotional, and social changes that occur in human infants during the first years of life.

Back to Sleep Campaign

A public health campaign aimed at reducing the risk of sudden infant death syndrome (SIDS) by encouraging parents to position infants on their backs to sleep.

SIDS

Sudden Infant Death Syndrome is the unexplained death, usually during sleep, of a seemingly healthy baby less than a year old.

Colic

A condition seen in infants that causes periods of significant distress and crying for no apparent reason, typically due to gastrointestinal discomfort.