When Consumers Make a Decision Regarding Which Laptop Computer to Purchase

question 43

Multiple Choice

When consumers make a decision regarding which laptop computer to purchase, they consider things such as hard disk size, speed, weight, screen size, and so on and the benefits received from each of these features. Which part of the evaluation of alternatives process do these attributes, features, and benefits make up?

• A) evaluative criteria
• B) choice criteria
• C) consideration set
• D) evaluative set

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Definitions:

Marketing Mix

Refers to a set of actions or strategies utilized by a company to promote its brand or product in the market, commonly defined by the four Ps: Product, Price, Place, and Promotion.

B2B

Business-to-Business, a model wherein transactions or trade happens directly between two businesses rather than between a business and individual consumer.

B2C

Business-to-Consumer, referring to the process of selling products and services directly to consumers who are the end-users.

C2B

Consumer to Business, a business model where consumers (individuals) create value or products that businesses purchase, consume or use, essentially reversing the traditional business-to-consumer (B2C) model.