In Which Type of Evaluation Process Are Alternatives Evaluated Across

question 118

Multiple Choice

In which type of evaluation process are alternatives evaluated across a set of characteristics that are considered relevant to the purchase situation?

• A) attribute-based
• B) rationally based
• C) affect-based
• D) elaborative

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Definitions:

Produce Language

The capacity to generate words, sentences, and discourse to communicate thoughts, ideas, and emotions.

Understand Speech

The cognitive process of interpreting and comprehending spoken language.

Forebrain

The forebrain is the largest part of the brain, responsible for a variety of functions including motor control, emotion, reasoning, and learning.