When Purchase Involvement Is High, Consumers Use Signals Such as Brand

question 20

True/False

When purchase involvement is high, consumers use signals such as brand name, price, appearance, and retailer reputation to infer information about product quality.

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Definitions:

Wavelengths of Light

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave, which determines its color in the spectrum.

Navy-blue Sweater

A garment for the upper body, typically knitted, in a dark blue color associated with naval uniforms.

Gestalt Psychologists

Focus on the idea that the whole of anything is greater than its parts, emphasizing holistic processing.

Visual World

The perception of the environment as experienced through sight.