The Ability of a Consumer to Make Accurate Judgments When

question 49

True/False

The ability of a consumer to make accurate judgments when evaluating alternatives is influenced by his or her ability to perceive differences in levels of stimuli between two options.

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Definitions:

Expectation

The belief or anticipation that something will happen or be the case in the future.

Autokinetic Illusion

A visual perception where a stationary point of light appears to move in a dark room due to small involuntary eye movements.

Stroboscopic Movement

An optical illusion wherein continuous motion is perceived from a series of rapidly displayed static images, as seen in movies or animations.

Phi Phenomenon

A visual trick that makes one perceive smooth movement when seeing distinct items shown quickly one after the other.