When Information About Some Attributes Is Missing, Consumers Tend to Weight

question 64

True/False

When information about some attributes is missing, consumers tend to weight the criteria that are common to both alternatives quite heavily in the evaluation.

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Definitions:

Drive-Reduction Theory

the idea that a physiological need creates an aroused state (a drive) that motivates an organismto satisfy the need

Physiological State

The condition of normal function of a living organism’s body, including its physical and chemical processes.

Motivational Arousal

The process of being internally stimulated to perform an action or behavior due to personal drive or desire.

Physiological Needs

Basic life needs required for human survival, such as air, water, food, shelter, and sleep, according to Maslow's hierarchy of needs.