Consumers Actually Use Decision Rules Quite Frequently, but the Comparisons

question 9

True/False

Consumers actually use decision rules quite frequently, but the comparisons are almost always made mentally rather than using mathematical formulas.

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Definitions:

Behaviors

Patterns of action or reactions of an individual or group in response to external or internal stimuli.

Semantic Differential

A scale used in surveys to measure the connotative meaning of objects, events, or concepts.

Graphic Rating

A method of assessment where individuals rate something along a graphical line or scale that represents a range of values.

Comparative Rating

A method for assessing or rating two or more items by comparing them directly to each other in terms of their relative performance or quality.