What Are the Two Major Types of Rules That Consumers

question 98

Multiple Choice

What are the two major types of rules that consumers use when selecting products?

• A) primary and secondary
• B) utilitarian and hedonic
• C) compensatory and noncompensatory
• D) feature-based and attribute-based

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Definitions:

Numbered Items

A method of organizing or listing information in a sequence, using numbers for each entry.

Plateau Of Sales

A period during which the sales volume of a product or service remains consistently stable, without significant increase or decrease.

Paragraph List

A formatted list that presents information in separately numbered or bulleted paragraphs, often to structure or highlight key points.

Sales Channels

The means or pathways through which goods or services are sold to customers, which can include physical retail, online platforms, or direct sales.