How Does the Disjunctive Rule Differ from the Conjunctive Rule

question 40

Multiple Choice

How does the disjunctive rule differ from the conjunctive rule?

• A) With the conjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the disjunctive rule, the product that is thought to perform best on any attribute is selected.
• B) With the disjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the conjunctive rule, the product that is thought to perform best on any attribute is selected.
• C) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually low and the product that meets or exceeds this cutoff on any feature is selected.
• D) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually high and the product that meets or exceeds this cutoff on any feature is selected.

---

Definitions:

Sampling Distribution

A statistical distribution of all possible samples that can be taken from a given population.

Standard Deviation

A quantification of how much the numbers in a collection diverge from their average, reflecting the spread of data.

Sample Observations

Individual data points collected from a subset of a larger population for the purpose of statistical analysis.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1.