In 2013, Rogers Topped the List as Canadian's Least Favourite

question 46

Multiple Choice

In 2013, Rogers topped the list as Canadian's least favourite mobile service provider. Which term refers to this negative affective reaction resulting from customer experience?

• A) consumer disconfirmation
• B) consumer dissatisfaction
• C) consumer anger
• D) consumer disappointment

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Definitions:

Pearson Correlation

A measure of the linear correlation between two variables, represented by a value between -1 and 1.

Null Hypothesis

Re-stated: The hypothesis that assumes no real effect, variance, or difference within the scope of the experimental and observational study parameters.

Covariance

A measure indicating the extent to which two random variables change in tandem.

Covariance

A measure that indicates the extent to which two variables change together, showing if increases in one variable correspond to increases or decreases in another.