Which Term Refers to the Expectations of What a Consumer

question 55

Multiple Choice

Which term refers to the expectations of what a consumer thinks should happen given past experiences with a product or service?

• A) realistic expectations
• B) predictive expectations
• C) ideal expectations
• D) normative expectations

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Definitions:

Influencer Marketing

A specialized area of marketing that focuses on targeting key audience members with strong reach and voice to carry your brand message to the key communities targeted in a campaign.

Filmmaker

A person who directs or produces movies, managing both the creative and technical aspects of film production.

YouTuber

An individual who creates and publishes content on the YouTube platform, often generating revenue through advertising, sponsorships, and viewer support.

Advocate

A person who publicly supports or recommends a particular cause or policy.