Which Term Refers to the Expectations That a Consumer Forms

question 111

Multiple Choice

Which term refers to the expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience?

• A) ideal
• B) relative
• C) equitable
• D) normative

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Definitions:

Return on Investment

A measure of the profitability and efficiency of an investment, calculated by dividing the net profit from the investment by the initial cost of the investment.

Operating Assets

Assets used in the daily operations of a business to generate income, including equipment, machinery, and buildings.

Sales

The total revenue a company generates from selling goods or services over a specific period of time.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within a year or the business cycle, whichever is longer.