A Consumer Went to a Store and the Price That

question 32

Multiple Choice

A consumer went to a store and the price that rang up when she was checking out was higher than the price that was advertised on the shelf. This is the third time that this has happened to this consumer in this store. According to attribution theory, which element will cause her to likely expect this to happen again?

• A) locus
• B) repetition
• C) experience
• D) stability

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Definitions:

Appropriate Cue

A stimulus or signal that is relevant and leads to increased efficiency in cognitive processing or behavioral response.

Recall

The mental process of retrieving information or events from the past without the aid of explicit cues.

Incidental Learning

The retention of information even when it is not required of, or even intended by, the processor.

Explicit Memory Strategies

Techniques used consciously to remember information, including rehearsal, organization, and elaboration.