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Mickey is assessing consumer satisfaction with his dry cleaning business by asking the question, "Compared to my expectations, this dry cleaner performs..." with the possible responses ranging from 1 = much worse than I expected to 5 = much better than I expected. Which type of satisfaction measure is this?
Services
Activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Interdisciplinary Approach
A method of solving problems or creating new knowledge by integrating techniques, perspectives, and concepts from two or more disciplines.
Nonprofit Management
The administration and oversight of nonprofit organizations, involving strategic planning, resource management, and aligning operations with mission-driven goals.
University of Georgia
A public research university located in Athens, Georgia, known for its comprehensive academic programs and research initiatives.
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