Desired Expectations Are Expectations About What a Consumer Really Wants

question 40

True/False

Desired expectations are expectations about what a consumer really wants to happen during an experience if everything were ideal.

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Definitions:

Cones

Photoreceptor cells in the retina of the eye that enable color vision and are responsible for visual acuity and the perception of fine details.

Rhodopsin

A pigment found in the rods of the retina that is responsible for the first step in the perception of light.

Opsin

A type of protein in photoreceptor cells of the retina that is essential for vision by responding to light absorption.

Wavelength

A measure of the distance from the peak of a light wave to the peak of the next.