Performance Perceptions Can Directly Influence Consumer Satisfaction Formation Independent of the Disconfirmation

question 108

True/False

Performance perceptions can directly influence consumer satisfaction formation independent of the disconfirmation process, particularly when expectations are high.

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Definitions:

Attrition

The process of reducing something's strength or effectiveness through sustained attack or pressure.

Experimental Design

A methodology for conducting research that involves planning, conducting, and evaluating experiments to test hypotheses.

Correlations

Statistical measures that describe the extent to which two or more variables move together, without necessarily implying causation.

Internal Validity

The degree to which an experimental design is capable of eliminating confounding variables, ensuring that the results can be confidently attributed to the cause-and-effect relationship being tested.